Why Your Business Still Needs Social Media

I know you’re tired of hearing about social media but the fact is that it’s not going away any time soon, so of course, I had to share my opinion on the matter. With social media steadily increasing it’s rather hard to avoid and often necessary if you want to take your business to the next level. The problem is, who has time to toggle between the aisles of the social media clutter and run a business all at the same time? And, which social media is best for your business? These and many other questions can puzzle and frustrate a business owner and often time even intimidate. The truth is you shouldn’t allow social media to govern your time, quite the opposite, it should be working for you. You should always be in control of how you manage and use social media. Social media, and the platforms that be should be bringing you money and increasing your client base. It should be a tool, when used for your business, to work for you even when you’re not around and should be working in harmony with your business and the other social media platforms you’re on like a family. So, I’m going to share with you a few key points that you can PIMP social media for your business! FYI: Just so we’re clear I don’t promote Pimping but I just couldn’t resist the title/theme and when referring to who we’re Pimping I’m talking about social media, not your followers, subscribers or actually people. So now that that’s out of the way let get that Drum roll, please…

How to Make Social Media Work for You

Know the Game!

With new social media sites popping up every day it’s important to stand out, but how do you do that when everything has been recycled, remixed and flipped?

• Be yourself: Don’t worry about what others think about you, no matter what others do there’s only one you so rock it and brand it.

• Set your hours: Look, I’m sure you’ve been told the best times to post on the most popular social media sites so I’m not going to bore you with that. I’m just going to tell you 2 key things you’ll need to do/look for when setting up your posting/visibility hours.
1. Post when your audience/target is most likely on social media
2. Find out what times and how often your competitor posts and try your best to mirror that

• You don’t have to be on every social media platform: Don’t feel pressured to be on every social media platform, you just need to be on the right social media platforms that will compliment your business and provide the most visibility. Aim for the top three sites where your client/customer will most likely be on and grow from there.

• Content is key: If you want to run the game of social media you’ll need to develop content that works and stick to it! Having a content calendar will give you the ideas that it takes to post all year round without the stress of trying to figure out your next move. With a content calendar, you’ll have the topics that will keep you consistent and interesting all at the same time. There are tons of videos that show you how to build your own content calendar, but you can always just get a monthly calendar and map out your content one or three months at a time. But, if you don’t have time for that you can do what I did, and purchase an already made one that makes the job that much easier and frees up your time for other things (remember the goal is to PIMP social media for your business, so don’t let it PIMP you). You can purchase ready-made content calendars on Etsy.com like I did or search the web. I will provide the link of where I purchased my calendar, along with the coupon code the seller made exclusively for my teammates.

• Map out a roadmap: It is important to have an action plan in place when it comes to using social media. Don’t just be on there to hang out and hope something will happen. You need to map out your plan and purpose for being on there in the first place. I recommend mapping out your plan in phases.

Your Ride or Die

Once You Find Your Top Preforming Sites Stick to Them Like Glue

• Your money makers: It might take a while before you find your top-performing sites but once you do be sure to remain true and committed to them. I’m not saying to totally abandon the other social media platforms you’re on but once you find your top ones you can ease up on the posts on the less performing ones (still post and remain consistent but don’t stress out if you don’t get much engagement on your underdogs).

• Reward your top performers and motivate your less performing sites: In order to keep your top-performing social media sites (the sites you do well on, engagement and follower wise) on their toes it’s a good idea to reward those who support you. It’s important to make every follower, supporter, etc. feel important because if it wasn’t for them you wouldn’t be where you are. And, remember your followers are out here too, trying to PIMP the social media game, they need your support just as much as you need their…it’s enough out here for all of us! So, give-a-ways, contests, etc. are key. When it comes to your low performers (those social media sites with less engagement and/or followers) it’s important to motivate them to either A. follow your top-performing sites or B. provide incentives to get them to connect with your brand.

Pimping “Social Media” Ain’t Easy

Do’s & Don’ts

I thought it was fair to close this short write up with a few do’s and don’ts when it comes to how to PIMP social media for your business. These tips have helped my clients destress and focus on their overall business goals so as not to be consumed by social media and it’s snare.

Do:

• Have fun: It’s a reflection of your passion.
• Have a plan: you should have at least one basic goal in mind as to why you’re doing this in the first place.
• Be realistic: Understand that it takes time. Heck, this is my second post, which means that I’m just starting myself (I’ve always gotten my clients via word of mouth and referrals) but I knew that it wouldn’t hurt to put what I’ve been showing my clients to good use, especially when I started seeing results in their business.
• Take your time: Don’t rush this, it takes time to grow a strong brand. You can either rush and build a house using sand or one using bricks, the choice is yours.

Don’t:

• Don’t do it for the followers: If you’re doing this to become some viral sensation stop right now! People will see right through that as it has no longevity and it’s just not genuine.
• Don’t hate the player master the game: Learn how to reinvent the wheel and make it your own and store these three key nuggets in your back pocket, 1. Be consistent, 2. Be relevant to your brand, and 3. Reach out to others (you’re not in this game alone, so learn the art of partnership).

Which Social Media Platform is Right for You

I know it can be hard to figure out what social media sites work best for your business, so I’m going to share take based on a few industries. In general, Facebook is your foundation, the crème de la crème just because it’s the OG so that’s a given but if your business/brand has a lot of visuals Instagram and Pinterest are going to be great additions.

Here are a few businesses and my top two social media sites that would complement them (you can always add more to the list), keep in mind your target markets age is also a factor and Facebook is a given so that will be our default so I won’t mention it below, so that would give you a total of three sites if we include Facebook.

Real Estate: Instagram, LinkedIn
Fashion: Instagram, Pinterest
DIY’s: Pinterest, YouTube
Professional Services: LinkedIn, Instagram
Blogger: Twitter, LinkedIn
Speaker: LinkedIn, YouTube
Author: LinkedIn, Twitter
Jewelry: Pinterest, Instagram
Stationary: Instagram, Pinterest

Conclusion:

Overall, social media should be used as a tool for your business and should never stress you out. If you find that you’re stressing out over it mapping out an action plan and starting slow should help fix the issue. At the end of the day, it should be an extension to your brand/business, not an extra headache. As promised Click here to purchase your content calendar and be sure to use coupon code Latoya to receive 20% off (the seller informed me that the coupon code doesn’t expire, but please understand that things happen and plans change so hopefully this code hasn’t expired by the time you’ve read this…fingers crossed), she also has exclusive content calendars for the following; a general one, wedding photographer, newborn photographer, apparel shop owner, and family photographer. *I purchased the general 365-day social media content calendar with my own money. Here’s a peek of what it looks like:

As always thanks for listening and remember…

Don’t Get Mad, Get Successful! – Latoya M.